TRAI Implements New Regulations to Combat Spam and Fraudulent Messages
TRAI's new regulations against spam and fraudulent messages took effect on October 1. Companies must now register commercial messages containing web links, app links, or file attachments with telecom providers for verification. Only approved messages will be delivered, while unverified ones will be blocked. This initiative aims to enhance consumer protection and reduce unsolicited communications, replacing an earlier September 1 deadline. Non-compliance will lead to automatic blocking of messages, emphasizing the need for adherence to the new standards.
TRAI Implements New Regulations to Combat Spam and Fraudulent Messages
The Telecom Regulatory Authority of India (TRAI) has officially launched its new regulations aimed at reducing spam and fraudulent messaging as of October 1. Under these guidelines, any company sending commercial messages that include web links, app links, or file attachments must now seek pre-approval from telecom service providers before distribution.
This initiative mandates that businesses must register the content of their messages with the respective telecom operators. The registered information undergoes verification through a secure system, ensuring that only messages with verified content reach customers. Unapproved messages will be automatically blocked by the telecom operators.
This new directive replaces an earlier deadline of September 1 and represents a significant step towards curbing unsolicited and potentially harmful communications. It aims to enhance consumer protection and build trust in digital communication channels. Failure to comply will result in messages being blocked, emphasizing the importance of adherence to these new standards.
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